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Add Promotional Messaging to BigCommerce

Learn how to add Affirm's promotional messaging to your BigCommerce store.

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By integrating promotional messaging into your store, you can keep shoppers informed about the benefits of Affirm's payment options while they browse and before they make a purchase. With interest-free installments and flexible payment schedules, Affirm's alternative financing options are a game-changer for shoppers looking for a little extra flexibility.

Flexible messaging options

Having Affirm in your toolkit can help you enhance your messaging game effortlessly. Whether you want to showcase your products, optimize the cart page, create a snappy quick cart, or improve your category pages, Affirm can help you deliver promotional messages that resonate with your audience. Moreover, Affirm offers flexibility, which means you can customize your messaging strategy according to your business needs and preferences.

Step 1: Install the Affirm Marketing App

You can find and install the Affirm Marketing App right on the BigCommerce marketplace by clicking on this link. Or, if you prefer to stay within your BigCommerce dashboard, you can simply search for "Affirm" under the "Apps" section and install it from there. Just click "install" and agree to the terms and conditions - it's that easy!

Step 2: Add the Affirm Script to Stencil or Blueprint

Use the following steps to configure promotional messaging on Stencil or Blueprint. If you are unsure of what theme you are currently using, you can check here.

  1. Go to Apps > Affirm Marketing > Installation.
  2. Enable Script Manager Injected File: JQuery by clicking on Click to Install.
  3. Enable Script Manager Injected File: Affirm Marketing by clicking on Click to Install.
Stencil Script

Copy the script from your Affirm marketing app. It is unique to your store but should look something like the following:

Blueprint Script

Step 3: Configure the Affirm app settings

  1. Go to Apps > My Apps > Affirm Marketing > Settings.
  2. Enter the Live Public API Key from your Affirm dashboard (available here). For testing and development only, enter the public key from your Affirm Sandbox dashboard (available here).
  3. For testing and development only, leave Sandbox Mode enabled for testing and development (optional).
  4. Click Save.

Step 4 (Optional): Enable Affirm's enhanced analytics

Dive deep into understanding your customers with Affirm's Enhanced Analytics. It offers a clear window into your customers' shopping behaviors and preferences. Beyond insights, Enhanced Analytics empowers you to A/B test promotional messages and financing plans, ensuring your site is perfectly balanced for maximum savings and optimal conversions.

To enable enhanced analytics:

  1. Go to Apps > My Apps > Affirm Marketing > Settings.
  2. Enable Enhanced Analytics in the settings.
  3. Click Save.

Step 5: Configure Promotional Messaging

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Multi-Storefront

For Multi-Storefront, complete the below steps for all channels, toggling the channel using the top-right dropdown.

  1. Go to Apps > My Apps > Affirm Marketing > Promotional Messaging.
  2. Toggle Promotional Messaging on Products to enable Affirm messaging on the product pages.
  3. Toggle Promotional Messaging on Cart Page to enable Affirm messaging on the product page.
  4. Toggle Promotional Messaging on Quick Cart Page to enable Affirm messaging on the quick cart page.
  5. Toggle Promotional Messaging on Category Page to enable Affirm messaging on the category page.
  6. Complete the applicable fields for both the different page settings.
  7. Click Save.

Promotional messaging fields

FieldDescription
Selector IDSee details below
Site ThemeSelect the Custom option.
HeightThe height of the promotional messaging.
WidthThe width of the promotional messaging.
Minimum Product PriceThe minimum price to display Affirm promotional messaging on product page.
Product Page Price (Product Page settings only)Only enter a value in this field if instructed by Affirm. Use if there are issues where Affirm promotional messaging price is not changing when the product price changes.
Product Page Options (Product Page settings only)Only enter a value in this field if instructed by Affirm. Use if there are issues where Affirm promotional messaging price is not changing when the product price changes.
Logo TypeSelect the Affirm to show as plain text, a logo, or a symbol.
Logo Colorselect the Affirm logo/symbol to show as blue, black, or white.
Inline Pricing (Product Page and Category Pages settings only)Only toggle on if instructed by Affirm. Use if the product price is dictated by options, rather than a set base price.
Minimum Cart Total (Cart and Quick Cart settings only)The minimum cart total to display Affirm promotional messaging.
Product Container Selector (Category settings only)Only enter a value in this field if instructed by Affirm.

Updated about 1 year ago