Overview: Affirm Checkout Process

This guide provides an overview of Affirm's checkout flow for merchants and customers. We also detail the user journey for customers in the US and Canada.

Overview

Affirm's checkout process initiates once a customer chooses Affirm as their payment method at checkout. Please refer to the diagram below for a detailed overview of how the Affirm checkout flow operates.

Affirm customer visits merchant site. Customer selects affirm at checkout. Customer is redirected to modal or pop-up to fill out Affirm application. The merchant collects 5 pieces of PII and sends it to loan app processing. Loan is approved.

This graphic highlights the key points of the Affirm checkout flow.


Customer Checkout Experience

The checkout process typically consists of three steps for returning customers and four for new ones who need to create an account. The following tabs detail the user journey for each of these steps for customer in the United States (US) and Canada (CA).


Step 1: Customer checks out

  1. Customer initiates checkout.
  2. Customer selects Affirm at checkout on the merchant site.
  3. Their redirected to an Affirm modal or pop-up.
  4. Enters their phone number to receive a text with a pin to create or sign in to their account.
Install Affirm on SAP

Step 2: Customer creates account

  1. Customer enters the following PII to create their account:
    • First and last name
    • Phone number
    • Email Address

  2. Customer enters the following PII to check their eligibility for an Affirm loan:
    • Last 4 digits of SSN
    • Date of birth

  3. Customer receives confirmation screen.
Install Affirm on SAP

Step 3: Customer reviews loan terms

  1. Customer receives their loan terms and picks a payment plan.
  2. Customer confirms payment plan.
  3. Customer completes their purchase.
Affirm SAP Commerce Promo Messaging Overview

Step 4: Order confirmation

  1. Customer receives a confirmation of their Affirm purchase.
  2. An order confirmation screen displays for the order.
Install Affirm on SAP

Step 1: Customer checks out

  1. Customer initiates checkout.
  2. Customer selects Affirm at checkout on the merchant site.
  3. Customer redirected to an Affirm modal or pop-up.
  4. Customer enters their phone number to receive a text with a pin to create or sign in to their account.
Install Affirm on SAP

Step 2: Customer creates account

  1. Customer enters the following PII to create their account:
    • First and last name
    • Email address
    • Date of birth

  2. Customer receives confirmation screen.
Install Affirm on SAP

Step 3: Customer reviews loan terms

  1. Customer receives their loan terms and picks a payment plan.
  2. Customer confirms payment plan.
Affirm SAP Commerce Promo Messaging Overview

Step 4: Order confirmation

  1. Customer receives a confirmation of their Affirm purchase.
  2. An order confirmation screen displays for the order.
Install Affirm on SAP