Email marketing

Learn about promoting Affirm through email marketing campaigns.


Affirm encourages merchants to promote Affirm through email marketing campaigns. Email campaigns include newsletters, promotions, and retargeting. Our Compliance Guides cover the messaging and layout to follow when creating your emails to ensure that you are compliant with federal regulation and that you maintain the quality of the Affirm brand.

Unless you are using one of our email templates verbatim, please submit your email campaign to the Affirm Client Success team for review beforesending them. Allow 5 to 10 business days for the approval process.

Marketing disclosure

Some of your email marketing may require adding disclosure information. Our Compliance Guides describe when that disclosure is needed, where it should go, and what it should say.

We are partnering with email service providers to make it easier for merchants to include monthly payment information in their emails. For example, if a customer abandons their cart, you can send them an email with the item and the monthly payment information for that item. See the list below for supported platforms.


Affirm encourages merchants to promote Affirm through email marketing campaigns, which must be compliant with the CAN-SPAM Act. The Act covers all commercial messages, which the law defines as "any electronic mail message the primary purpose of which is the commercial promotion of a commercial product or service." Here are the main requirements (read the CAN-SPAM Act for more details):

  • Do not use false or misleading header information.
  • Do not use deceptive subject lines.
  • Identify the message as an ad.
  • Tell recipients your location.
  • Tell recipients how to opt out of receiving future email from you.
  • Honor opt-out requests promptly.
  • Monitor what others are doing on your behalf.