About Promotional Messaging for Global Integrations UK

Quickstart

Monthly payment messaging and educational modals show customers how they can use Affirm to finance their purchases. Our promotional messaging enables you to:

• Dynamically display monthly payment pricing information.
• Offer Pre-qualification.

This guide will review Affirm promotional messaging and break down how to add it to your site. Once you’ve determined where you’d like the Affirm pay-over-time-messaging to appear on your website, there are three steps to render and ensure it works correctly.

1. Add Affirm.js

Our global integration features extended parameters to reach international customers, which consists of an exposed locale and country_code field in the Affirm config.

Including the Affirm.js script

Add the Affirm.js embed code to the head of your global page template, if you haven't already. This communicates with Affirm to help calculate the “From ￡_ per month” messaging based on the financing offerings on your website.

	_affirm_config = {
		public_api_key: "{YOUR_PUBLIC_API_KEY}",
		script: "https://cdn1.affirm.com/js/v2/affirm.js",
		locale: "en_GB",
		country_code: "GBR",
	};

(function(m,g,n,d,a,e,h,c){var b=m[n]||{},k=document.createElement(e),p=document.getElementsByTagName(e)[0],l=function(a,b,c){return function(){a[b]._.push([c,arguments])}};b[d]=l(b,d,"set");var f=b[d];b[a]={};b[a]._=[];f._=[];b._=[];b[a][h]=l(b,a,h);b[c]=function(){b._.push([h,arguments])};a=0;for(c="set add save post open empty reset on off trigger ready setProduct".split(" ");a<c.length;a++)f[c[a]]=l(b,d,c[a]);a=0;for(c=["get","token","url","items"];a<c.length;a++)f[c[a]]=function(){};k.async=
  !0;k.src=g[e];p.parentNode.insertBefore(k,p);delete g[e];f(g);m[n]=b})(window,_affirm_config,"affirm","checkout","ui","script","ready","jsReady");

Locale

The locale parameter allows Affirm to identify which locale you are serving your site in for any particular user. For example, let's say that you're rendering your site in British English; perhaps this occurred because the user's browser setting detected British English. You can provide Affirm with the user's language setting by passing it in the locale parameter. Affirm will then read the locale and translate the pages accordingly, thus, matching the language the user had seen on your site. However, we will not attempt to read the user's locale directly.

Country_code

The country_code parameter represents the country of legal incorporation of your store, which is shown to any given user. So, if you're showing your British website/store to a user and you have a legal presence in Great Britain, you would pass GBR into the country_code parameter. This allows us to determine which regulations to abide by and which banks to partner with for this transaction.

Additionally, Affirm expects an “Alpha 3” three-letter country code for this parameter. If nothing is sent, Affirm will assume USA.

Supported Values

Affirm supports the following combinations for these arguments:

• country_code:USA
  • locale:en_US
• country_code:CAN
  • locale:en_CA
  • locale:fr_CA
• country_code: GBR
  • locale: en_GB

The following will occur when a locale and/or country_code is not provided:

• When a locale is not provided, the locale will default to en_US (English speaking US).
• When a country_code is not provided, the country_code will default to USA.

2. Create Promotional Messaging Components

Add the affirm-as-low-as HTML element where you want to display an Affirm promotional messaging component. This actually will render the “From ￡_ per month” messaging on the webpage. The element attributes such as data-page-type determine which component displays. We generally recommend adding promotional messaging to your category, product, cart, and payment pages. See the HTML Reference for more information.

3. Add Code to Handle Price Changes

The price displayed on your product or cart pages may change due to product variants, quantity changes, etc. If your Affirm promotional messaging displays before the price update, the messaging will be inaccurate. To keep messaging updated, implement this refresh function into your price change callback function:

affirm.ui.refresh();

Page Reload

If the product’s price or the Affirm promotional messaging display after the page loads, or if you included the above refresh function statically on the page, wrap it in the affirm.ui.ready() callback function. Doing so ensures that the page does not call the refresh function before Affirm.js initializes.

affirm.ui.ready(function(){
    affirm.ui.refresh();
});

Price Update

When the price updates on your page, call the refresh function in the same callback function that handles your price change event. Add element IDs to promotional messaging components for easy access and modification of their attributes. Note that we use example ID names below.

//Add to an existing callback that fires when the price updates
priceUpdateEventHandler(){
    changePriceHandler(newPrice);
}
 
function updateAffirmPromos(newPrice){
    //Update the wrapper elements' attributes in the DOM
    document.getElementById('affirmProductModal').setAttribute('data-amount',newPrice);
    document.getElementById('affirmLearnMore').setAttribute('data-amount',newPrice);
   
    //Call affirm.ui.refresh to re-render the promotional messaging componenets
    affirm.ui.refresh();
}

Detect Modal Close

When an education modal is closed (non-prequal), you can detect that event by using the following code:

affirm.events.on('learnMore:close',function(){console.log('fired')});

📘

The above script didn't work for your merchant?

Use the same code, but replace 'learnMore' with 'prequal', as shown below.

affirm.events.on('prequal:close',function(){console.log('fired')});

Examples

Affirm offers three variations of our As-Low-As (ALA) messaging in the UK, please see below for the variations:

See the following examples for how to add promotional messaging components to your site:

To add monthly payment messaging and a product modal to your product page:

<p class="affirm-as-low-as" data-page-type="product" data-amount="your_price_variable"></p>

Use your page's price variable or price amount in USD cents (e.g., $100 = 10000) for data-amount.

To add monthly payment messaging and a product modal to your cart page:

<p class="affirm-as-low-as" data-page-type="cart" data-amount="your_price_variable"></p>

Use your page's price variable or price amount in USD cents (e.g., $100 = 10000) for data-amount.

To add a site modal to a text link on your home page:

<a class="affirm-site-modal" data-page-type="homepage">Learn more</a>

To add a site modal to a banner link:

<a class="affirm-site-modal" data-page-type="banner"><img src="https://cdn-assets.affirm.com/images/banners/300x50.png"></a>

In each HTML element, be sure to include the data-page-type attribute corresponding to the page where that promotional messaging component is placed. The data-page-type attribute allows you to customize messaging in the future without development work. By default, promotional messaging on product pages have pre-qualification enabled, but you can work with your Client Success Manager to change this.