Prequalification

Prequalification lets your customers shop with confidence by allowing them to discover how much they are qualified to spend with Affirm on your website early in their shopping process. Shoppers who used Prequalification spent an average of up to 30% more per transaction --- on top of the existing Affirm AOV lift.

How Prequalification works

Add the Affirm Prequalification text or button wherever your website mentions Affirm, such as the product page, category page, payment page, or home page. When a customer clicks on it, they will be see an educational modal where they can complete a simple application to determine how much they are qualified to spend with Affirm on your website. After completing the application and their shopping journey, the customer will see that the pre-qualified amount is automatically applied at checkout when they select Affirm as their payment option.

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Add Prequalification to your website

The current version of Affirm promotional messaging has prequalification enabled by default on all messaging and educational modals on product pages. You can work with your Client Success Manager to change this or include it on additional pages. If you want to add Prequalification but can't upgrade your Affirm promotional messaging yet, please contact your Client Success Manager.

Prequalification customer flow

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1. The customer clicks the Prequalification messaging.
2. The customer sees an educational modal with additional information.
3. The customer clicks See if you qualify.
4. The customer signs in or creates a new Affirm account.
5. The customer verifies their income if it is their first time at this merchant.
6. The customer sees amount they are prequalified for and receives an email and SMS.

Email:

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SMS:

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After completing the application and entering the checkout page, the pre-qualified amount is automatically applied when the customer selects Affirm as their payment option. The prequalification amount only applies to the customer's next checkout attempt at your store. If a customer cancels the transaction, they will need to get prequalified again.