Customize Your Promotional Messaging

Overview

Affirm manages the styling and messaging within each of the promotional messaging components. We currently offer a number of customization options for each of our components.

In addition to choosing the content, you can make slight modifications to the frontend, such as pre-populated logo styles and colors. For marketing and compliance details, see the Marketing section in the Business Hub. Contact support or your CSM to confirm how you would like your promotional messaging to appear.

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Prohibited Customizations on Affirm Hosted Promos

For Affirm hosted promos, changing or hard coding parts of the Affirm promotional messaging language is prohibited and any additional customizations outside of what is listed below must be made by Affirm.

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Examples

The examples below showcase some of the promotional messaging options offered by Affirm. For the full range of promotional messaging options, contact support or your customer success manager (CSM).

As Low As

Financing Language

Logos

Colors

Full Example

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Starting At

Financing Language

Logos

Colors

Full Example

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APR

Financing Language

Logos

Colors

Full Example

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Generic

Financing Language

Promo Customization HTML

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Enhance Educational Modals

When a call to action, such as “Learn More,” is clicked, it opens an educational modal. You can enhance your modals by adding a hero image and your company logo, both hosted by Affirm. On the frontend, you can also specify the dimensions of both.

• Hero image @2x: 960px width x 1462px height
• Hero image @1x: 480px width x 731px height
• Logo image @2x: 400px width x 112px height
• Logo image @1x: 200px width x 56px height

Company Logo Example

Hero Image Example

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Call to Action

At the end of the promotional messaging, there's a call to action phrase, such as “Learn More.” Two additional options include:

• {apr_range}% APR financing for {payment}/month with [affirm_logo]. How’s it work?
• {apr_range}% APR financing for {payment}/month with [affirm_logo]. Prequalify Now
  • For this call to action, you must ensure you're configured for prequalification. This enables users to discover their buying power up front before making purchase decisions. For more information, see Affirm Prequalification.

You can request to have no "Call To Action" at the end of your promotion, provided that the required disclosure is either included directly on the page or accessible within one click. For example, this requirement can be fulfilled by adding a hyperlink to Affirm’s Education modal on the page.

• {apr_range}% APR financing for {payment}/month with [affirm_logo].