Add Affirm promotional messaging to Adobe Commerce

Overview

Affirm promotional messaging lets your customers know that instead of paying the full purchase price, they can make budget-friendly monthly payments.

There are a number of ways to apply promotional messaging throughout your store, such as using dynamic banners on the home page, header, footer on your site, educational modals, and monthly payment messaging on your cart, category, and product pages.

To get started, open up your Adobe Commerce Admin panel and go to Stores > Configuration > General > Affirm Promos.

Affirm promotional banners

Including Affirm promotional banners on the home page allows your customers to see Affirm's pay-over-time options early on in their shopping experience. Shoppers who notice Affirm's monthly payment options when they land on your store's page are more likely to make a purchase and drive conversion.

Add Affirm promotional banners

1. In the Magento 2 admin panel, go to Stores > Configuration > General > Affirm Promos.
2. Set Enabled to Yes.
3. For each page where you want a banner displayed, set Display to Yes and Promo Size and Promo Position to the values of your choice.

Affirm's promotional banners also include a Learn More button that triggers an educational modal, a pop-up window that offers more information about Affirm.

As Low As Functionality

"As low as" messaging is a powerful tool that shows customers installment amounts as they shop. When you feature a product's monthly payment estimate throughout your site, you are giving customers the opportunity to make a fully informed decision for making their next purchase.

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Note

ALA messaging will be visible only if a product price or checkout cart total will be above $50.

Add ALA messaging

1. In the Magento 2 admin panel, go to Stores > Configuration > General > Affirm Promos.
2. In the As Low As Functionality settings, set the following to Yes:

• Enable for Product PDP (product pages).
• Enable For Category PLP (category pages).
• Enable for Shopping Cart (cart page).
• Enable for Mini Shopping Cart.

3. Select a color for Affirm logo.
4. Enter the Minimum amount for displaying the monthly payment pricing value to set the minimum threshold dollar amount that will display monthly payment messaging (e.g., setting this value to 100 will only display monthly payment messaging for products above $100)
5. You can optionally enter a Promo ID value in the Default Affirm Data Promo ID field.
6. Set Enable Learn More to Yes to add a Learn More link to the messaging.

Multiple Finance Programs

Multiple Financing Programs (MFPs) empower you to provide tailored financing options to your customers, crafted by rules established within Adobe Commerce. For a deeper understanding of MFPs and guidance on their setup, please reach out to our support team.

Enhanced Analytics

Unlock the full potential of your eCommerce platform with Enhanced Analytics. Keep a close eye on your customers' actions with our cutting-edge tracking pixels, and gain valuable insights into their behavior. Use this data to optimize your store and create the ultimate shopping experience for your customers. With Enhanced Analytics, you'll have all the tools you need to take your online business to the next level.

1. Go to Stores > Configuration > Affirm Promos.
2. In the Enhanced Analytics section, set Enable Affirm Pixel to Yes.
3. Set the other options to Yes, as shown below, to enable tracking pixels on respective pages.