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Affirm Lite 1.0 → Affirm Landing Page Update

"Affirm Lite" has been renamed to "Affirm Landing Page." This product will continue to function exactly as before, and no changes are required for existing integrations.

Overview

Affirm Landing Page simplifies implementation and requires minimal development effort. In this flow, Affirm provides merchants with a URL that they can link to images or marketing collateral on their storefront. This URL directs customers to a merchant-branded landing page hosted by Affirm.

How It Works

When customers visit this URL, they enter their desired loan amount and apply to pay over time. Once approved, Affirm issues them a virtual prepaid credit card, which they can copy the card details and use on your site. These cards are locked to a specific merchant's payment processor, funded only for the checkout amount, and allow multiple authorizations and captures up to the card's limit.

UX flow

The diagram below provides an example of the UX flow for US Affirm customers using Affirm Landing Page at checkout.

1. Add landing page link(s)

Obtain your unique landing page URL from your technical point of contact at Affirm and implement links to this URL where agreed upon in the path to purchase. Common integration points are:

• Checkout Page (recommended landing page link)

• Cart Page

• Product Detail Page

Work with your Affirm Client Success Manager to design the look and feel of the clickable elements you want to add to your page. These elements include promotional text or a branded button, and determine the integration points that align with your brand and conversion funnel. For more details, visit our Logos, Banners, and Buttons page.

2. Implement Affirm Promotional Messaging

Affirm's promotional messaging components—monthly payment messaging and educational modals—show customers how to use Affirm to finance their purchases. Placing promotional messaging strategically helps increase average order value (AOV) and conversion rates.

Learn more about promotional messaging here.

3. Go Live

Once you implement your links in the production environment, your customers can start generating Affirm virtual prepaid credit cards to use on your website.

4. Identifying Transactions via Affirm Landing Page

You can label and identify transactions made with an Affirm Landing Page virtual card using our unique Bank Identification Numbers (BINs) or any custom flag you configure in your custom logic. Check the full list of BINs that Affirm may return.