Browsing Events

Overview

Browsing events represent customer interactions while browsing your eCommerce site.

trackProductsSearched (Product)

The trackProductsSearched(Product) call is triggered when a customer searches for products.

Parameters

Parameter	Data type	Description
`query` required	string	The query string used to search for products.

Example

affirm.analytics.trackProductsSearched("shirts");

trackProductListViewed (list, [Product])

The trackProductListViewed (list, [Product]) is triggered when a customer views a list of products, such as after completing a search, or on a category page that features multiple products.

Parameters

Parameter	Data type	Description
`list`	object	The list viewed by customers.
`Product`	array	An array of products present in the list.

Example

affirm.analytics.trackProductListViewed({
    "listId": "L12345",
    "category": "Apparel"
}, [{
    "brand": "Affirm",
    "category": "Apparel",
    "coupon": "SUMMER2018",
    "name": "Affirm T-Shirt",
    "price": 730,
    "productId": "SKU-1234",
    "quantity": 1,
    "variant": "Black"
}, {
    "brand": "Affirm",
    "category": "Apparel",
    "coupon": "SUMMER2018",
    "name": "Affirm Turtleneck Sweater",
    "price": 2190,
    "productId": "SKU-5678",
    "quantity": 1,
    "variant": "Black"
}]);

Objects

List

Represents a list of products appearing on any given page. This is frequently used to track products returned as a search result or included on a category page.

Parameter	Data type	Description
listId required	string Maximum length: 500 Protocol parameter: `ltid`	A unique identifier representing the list of products.
category optional	string Maximum length: 500 Protocol parameter: `ltc`	A description of the category the list belongs to, if any.
name optional	string Maximum length: 500 Protocol parameter: `ltnm`	The display name of the list.

Product

Represents any offered product or service.

Parameter	Data type	Description
brand optional	string Maximum length: 500 Protocol parameter: `prbr`	The brand of the product (e.g., Affirm).
category optional	string Maximum length: 500 Protocol parameter: `prca`	The category the product belongs to (e.g., Apparel).
coupon optional	string Maximum length: 500 Protocol parameter: `prcc`	Any coupon code associated with the particular instance of this product.
name optional	string Maximum length: 500 Protocol parameter: `osn`	The full name of the product (e.g., Affirm T-Shirt).
price optional	integer Protocol parameter: `prpr`	The price of the product. The value must be non-negative and represented as cents instead of dollars.
productID optional	string Maximum length: 500 Protocol parameter: `prid`	A unique identifier representing the product, such as the SKU or an internal database identifier used by the merchant.
quantity optional	integer Protocol parameter: `prqt`	The quantity of the product. The value must be non-negative.
variant optional	string Maximum length: 500 Protocol parameter: `prva`	The variant of the product (e.g., black).
currency optional	string Protocol parameter: `prcu`	A currency code associated with this product (USD).