New Enhanced Analytics
To use the new Enhanced Analytics plugin, refer to the Enhanced Analytics documentation.
The Enhanced Analytics plugin for the
Affirm.js library is a simple, easy-to-use tool allowing deeper integration with Affirm to measure customer interactions across your site. With Enhanced Analytics enabled, Affirm is better able to help you understand your customers’ financial preferences and tailor their shopping experiences accordingly.
As a user navigates between web pages, Affirm.js records information about their session. This includes discrete events for tracking product impressions, viewing product details, adding to or removing from the shopping cart, initiating the checkout process, and completing a purchase.
Affirm.js, you'll have access to new enhanced analytics commands to begin tracking the following eCommerce lifecycle events:
Search Result Page (SRP)
Home page, Site-wide
Product detail page, Cart page
Purchase confirmation page
Updated about 1 year ago