Affirm-developers

Placement

Learn about messaging and best practices for adding Affirm to your site.

Overview

Affirm Promotional Messaging allows you to display the monthly payment price and information modal on your site by using Affirm's API and runtime Javascript. The monthly payment messaging is dynamically generated into placeholder elements on your pages to inform customers about the availability of installment financing, which will help drive increased average order value and conversion rates.

Before you start

  • Ensure you messaging is compliant or your merchant account can be disabled. Review our Compliance & Guidelines page for full details.
  • Do not publish Affirm financing-related marketing materials without Contacting Us ]for review. This applies to copy on your website, email messages, and any other digital or physical marketing materials.
  • Do not mention monthly payment amounts without providing the APR, total amount, and term length that the payment amount is based on.

Monthly payment messaging

Monthly payment messaging consists of concise copy that offers price-specific information and contains a link that triggers an educational product modal. Examples of monthly payment messaging include:

Educational modals

Educational modals are pop-up windows that offer more information about Affirm. They also provide prequalification, which allows your customers to discover how much they qualify to spend with Affirm on your site early in their shopping process. After completing the application and finishing shopping, the prequalified amount is automatically applied at checkout when they select Affirm as their payment option. There are two types of educational modals:

  • Product modals provide price-specific information. Clicking the monthly payment message triggers the product modal.
  • Site modals offer general information about Affirm and do not include pricing information. Any HTML element can trigger a site modal, though these are typically links on Affirm-related landing pages, site banners, or your home page.

📘

Marketing guidelines

Review our Marketing guidelines for guidance.

On-site marketing

We recommend adding Affirm on-site marketing components to the following areas of your site, to maximize conversion lift:

Page

Description

Product page

Monthly Payment Messaging appears below the product price

Cart page

  • Monthly Payment Messaging appears below the cart total
    • Affirm can appear as a button that will send the customer to your checkout flow with Affirm pre-selected as the payment method

Checkout flow, payment method selection

  • Affirm appears as a selectable payment method
    • Selecting Affirm expands payment method description, which includes Monthly Payment Messaging

Education and landing page

  • A good general-purpose page that explains the relationship between the merchant and Affirm, and an overview of the Affirm product
    • You can link to this page on your site for any mentions of Affirm, or you can land customers on this page for re-targeting or promotional campaign

Home page

Affirm banners or mentions that are integrated with the Affirm site modals, or link to your education page

Affirm marketing assets

There are Affirm logos, buttons, and banners available in a variety of sizes. Additional logos are located at the bottom of our press page: https://www.affirm.com/press/

Instructions

1. Download or reference the relevant Affirm logos, buttons, and banners.
2. Include Affirm logos anywhere Affirm is mentioned, such as the payment method selection in your checkout flow.
3. Include an Affirm button on your cart page to provide a shortcut to checkout where Affirm is pre-selected as the payment method

📘

Do not alter these logos or combine with other custom content without from Affirm. To gain approval, contact us

Example

Product page

Add Affirm Monthly Payment Messaging to your product page to see up to a 10-percent increase in add-to-cart.

Instructions

1. Add monthly payment messaging embed code to your product description page
2. A modal will be displayed by default when a user clicks on the Monthly Payment Messaging

Example

Example code

  • Product page
  • Single price

Cart page

Add Affirm Monthly Payment Messaging to your cart page and see up to a 15-percent increase in conversion. 

Instructions

1. Add monthly payment messaging embed code to your cart page
2. A modal will be displayed by default when a user clicks on the Monthly Payment Messaging
3. Also provide an in-line description of Affirm or link to your landing page.

Example

Example code

  • Product/Cart page
  • Single price displayed multiple places

Checkout flow

The checkout flow will include Affirm as a selectable payment method, but it's also another opportunity to educate the customer on the Affirm value prop.

Instructions

1. Selecting Affirm expands payment method description
2. Add monthly payment messaging embed code to the Affirm payment method description
3. A modal will be displayed by default when a user clicks on the Monthly Payment Messaging
4. Also provide an in-line description of Affirm or link to your landing page.

Education and Landing Page

Educational pages are extremely effective in driving traffic and educating your customers about financing purchases with Affirm. A landing or educational page on your site is also a useful resource that you can link to from product pages, email campaigns, and anywhere else where you'd like to provide information about available financing options.

Instructions

1. Use standard Affirm copy as your starting point
2. Submit your page/copy to our Merchant Success team for approval
3. Link to your landing page where Affirm is mentioned on your site
4. Link to your landing page for campaigns/promotions around Affirm

Example

Home page and site-wide banners

Affirm promotional banners help you educate your customers on Affirm financing and drive improved conversions. You have several options for format and placement. If you implement banners along with our site modals, clicking on the banner will display a modal with information about Affirm.

Instructions

1. Download a promotional banner
2. Integrate a site modal or link to your education/landing page

Updated 8 months ago


Placement


Learn about messaging and best practices for adding Affirm to your site.

Suggested Edits are limited on API Reference Pages

You can only suggest edits to Markdown body content, but not to the API spec.