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Merchant Help

 

Affirm Merchant Help

Marketing: Email Newsletter Templates

Overview

Affirm is an even more powerful marketing tool if it's also included in customer emails. It can be utilized in conjunction with promotions (holiday sales, special financing terms, etc.), as well as general marketing emails (retargeting, abandon cart, etc.).

We are also integrating with the most popular Email Service Providers to make things as seamless as possible. This reduces the effort needed to display Affirm's monthly payment messaging in your emails.

Compliance

Affirm encourages our merchant partners to promote Affirm through email marketing campaigns, which must be compliant with the CAN-SPAM Act.

The CAN-SPAM Act covers all commercial messages, which the law defines as “any electronic mail message the primary purpose of which is the commercial promotion of a commercial product or service.” This act includes email that promotes content on commercial websites. Refer to the FTC’s Compliance Guide for Business (PDF) for detailed information.

  • Don’t use false or misleading header information. Your “From,” “To,” “ReplyTo,” and routing information (including the originating domain name and email address) must be accurate and identify the person or business who initiated the message. 
  • Don’t use deceptive subject lines. The subject line must accurately reflect the content of the message. 
  • Identify the message as an ad. The law gives you a lot of leeway in how to do this, but you must disclose clearly and conspicuously that your message is an advertisement. 
  • Tell recipients where you’re located. Your message must include your valid physical postal address. This can be your current street address, a post office box that you registered with the U.S. Postal Service, or a private mailbox that you registered with a commercial mail-receiving agency that is established under Postal Service regulations. 
  • Tell recipients how to opt out of receiving future email from you. Your message must include a clear and conspicuous explanation of how the recipient may opt out of getting email from you in the future. Craft the notice in a way that’s easy for an ordinary person to recognize, read, and understand. Creative use of type size, color, and location can improve clarity. Give a return email address or another easy Internet-based way to allow people to communicate their choice to you. You may create a menu to allow a recipient to opt out of certain types of messages, but you must include the option to stop all commercial messages from you. Make sure your spam filter doesn’t block these opt-out requests. 
  • Honor opt-out requests promptly. Any opt-out mechanism you offer must be able to process opt-out requests for at least 30 days after you send your message. You must honor a recipient’s opt-out request within 10 business days. You can’t charge a fee, require the recipient to give you any personally identifying information beyond an email address, or make the recipient take any step other than sending a reply email or visiting a single page on an Internet website as a condition for honoring an opt-out request. Once people have told you that they don’t want to receive more messages from you, you can’t sell or transfer their email addresses, even in the form of a mailing list. The only exception is that you may transfer the addresses to a company that you’ve hired to help you comply with the CAN-SPAM Act. 
  • Monitor what others are doing on your behalf. The law makes clear that even if you hire another company to handle your email marketing, you can’t contract away your legal responsibility to comply with the law. Both the company whose product is promoted in the message and the company that actually sends the message may be held legally responsible.

Platforms

Affirm is actively working with Email Service Providers to more seamlessly integrate Affirm messaging into your email templates. Please refer to the list below to see if your platform is supported yet. 

Name Status Affirm Documentation Platform Documentation
Bluecore Available Contact your Affirm Customer Success Manager for details n/a
Bronto Available https://docs.affirm.com/Bronto n/a
DataCrushers Available https://docs.affirm.com/Datacrushers n/a
Listrak Available Contact your Affirm Customer Success Manager for details n/a
Salecycle Available Contact your Affirm Customer Success Manager for details n/a

Note: If you are not partnered with any of the platforms above, you can refer to these technical details on how to integrate Affirm messaging in your email marketing messages.

Newsletters

To ensure you have a successful launch, please send a newsletter alerting your customers of this new option. Many of our most successful partners continue to send emails every few weeks re-introducing the partnership. You can also keep static banners at the bottom of your emails to highlight our partnership. 

Instructions

  1. Customize with your branding.
    • Add Logo and Hero Image
    • Review Messaging and Disclosure for consistency with your offering.
  2. Send drafts of your newsletters to merchanthelp@affirm.com for compliance review. 
    Note: Non-compliant materials could result in the temporary disablement of our partnership. Read more about compliance here.
  3. Receive compliance approval from Affirm (please allow up to 2-week for Affirm to review).

Example

Abandon Cart

Abandoned cart messaging is an effective way to reach out to customers who have started a purchase but not finished it, often times due to price sensitivity. 

Instructions

  1. You can include simple Affirm messaging or calculate the monthly payment based on the abandoned cart total. 
  2. Include legal disclosure for the monthly payment calculation in the footer
  3. Send drafts of your newsletters to merchanthelp@affirm.com for compliance review. 
    Note: Non-compliant materials could result in the temporary disablement of our partnership. Read more about compliance here.
  4. Receive compliance approval from Affirm (please allow up to 2-week for Affirm to review).

Example