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Merchant Help

 

Affirm Merchant Help

Email Marketing

Overview

Affirm encourages merchants to promote Affirm through email marketing campaigns. Email campaigns include newsletters, promotions, and retargeting. Our merchant marketing guide covers the messaging and layout to follow when creating your emails to ensure that you’re compliant with federal regulation and that you maintain the quality of the Affirm brand.

Unless you’re using one of our email templates verbatim, please submit your email campaign to the Affirm Client Success team for review before sending them. Allow 5 to 10 business days for the approval process.

Marketing disclosure

Some of your email marketing may require adding disclosure information. This primer describes when that disclosure is needed, where it should go, and what it should say.

Use an email service provider

We’re partnering with email service providers to make it easier for merchants to include monthly payment information in their emails. For example, if a customer abandons their cart, you can send them an email with the item and the monthly payment information for that item. See the list below for supported platforms. If you don’t use any of these platforms, click here for details on integrating Affirm messaging into your email messaging.

Name Status Affirm Documentation
Bluecore Available Contact your Affirm Customer Success Manager for details
Clevos Available Contact your Affirm Customer Success Manager for details
DataCrushers Available https://docs.affirm.com/Datacrushers
Listrak Available Contact your Affirm Customer Success Manager for details
Salecycle Available Contact your Affirm Customer Success Manager for details
Smarter HQ Available Contact your Affirm Customer Success Manager for details

Compliance

Affirm encourages merchants to promote Affirm through email marketing campaigns, which must be compliant with the CAN-SPAM Act. The Act covers all commercial messages, which the law defines as “any electronic mail message the primary purpose of which is the commercial promotion of a commercial product or service.” Here are the main requirements (read the CAN-SPAM Act for more details):

  • Don’t use false or misleading header information.
  • Don’t use deceptive subject lines.
  • Identify the message as an ad.
  • Tell recipients your location.
  • Tell recipients how to opt out of receiving future email from you.
  • Honor opt-out requests promptly.
  • Monitor what others are doing on your behalf.